Does a politician’s hair matter?

The ideologist in us is likely to deny this statement, drawing attention to far more important concerns. However, it isn’t quite that easy. Our looks influences how other people think about us, especially if you are in the public eye. In recent years female politican’s hair-dos have become a subject of public debate and Susan Evans argues that

“how we present ourselves to the world is a distinct form of communication.”

With his or her look a politician has to appeal to its voters. Consequently, Evans concludes thatYulia Tymoshenko’s braided crown is appropriate for her constituency but would not work in the US, where women rather identify with the coifs of Michelle Obama or Hilary Clinton. With the burden of finding the right cut one does not wonder about the spendings of the Senate Hair Care shop anymore…

michelle obama

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