don’t let labels hold you back

The use of stereotypes in advertisements does not always have to be negative, as this hair commercial shows:

The commercial opens with a man and woman walking into separate meeting rooms. The man leading the meeting is attributed the word “Boss”, the female leader the word “Bossy.” The video features men and women doing the same things, but being labeled differently. Where the man is “persuasive,” the woman is “pushy.” A man working late is shown as “dedicated”, the woman doing the same is labeled “selfish.” Finally the ad closes by urging women: “Don’t let labels hold you back. Be strong and shine.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s