don’t let labels hold you back

The use of stereotypes in advertisements does not always have to be negative, as this hair commercial shows:

The commercial opens with a man and woman walking into separate meeting rooms. The man leading the meeting is attributed the word “Boss”, the female leader the word “Bossy.” The video features men and women doing the same things, but being labeled differently. Where the man is “persuasive,” the woman is “pushy.” A man working late is shown as “dedicated”, the woman doing the same is labeled “selfish.” Finally the ad closes by urging women: “Don’t let labels hold you back. Be strong and shine.”